Caspar Lee & Joe Sugg - Margravine Management


Founded in 2018, Margravine is a new talent management agency created by social media entrepreneurs Joe Sugg and Caspar Lee. It is the first company of its kind to offer talent led support in order to identify, develop and elevate the next generation of native digital stars. IMG, a global leader in sports, fashion, events and media is a strategic partner in the company.

Sugg and Lee are two of the world’s biggest digital creators. Since first uploading on their social platforms in 2010, they have carved out record-breaking global careers spanning film, TV and publishing. They have a combined global digital reach of over 40 million.

Margravine provides the talent it represents with expertise, guidance and entrepreneurial spirit, from two of the world’s leading social media personalities.

Margravine currently manages:
- Anna Maynard
- Byron Langley
- Dianne Buswell
- Ellie Adams (The Elle Next Door)
- Jack Randall
- Glam by Flo
- Mark Ferris
- Mikey Pearce
- Sebinaah
- Sophia Tuxford
- Cinzia Baylis-Zullo