Mikey Pearce, born in Brighton, raised in London, has positioned himself as the most charming and energetic Creator in the UK.

Beginning his career as an extra on the channels of his friends (Caspar Lee, Joe Sugg, Jack Maynard etc.), he went on to launch his own channels, amassing 100s of 1000s of devoted followers. His audience enjoy following his hilarious sketches, witty challenges and quirky travel vlogs.

In 2018 Mikey launched his luxury sweet brand, Diet Starts Tomorrow, which already has an impressive client list including The Four Seasons Mayfair Hotel London and The Office Group – and there are plans for a store in central London.